Is solidarity a business?

Editorial coordination by Christelle Chauzal-Larguier, Sébastien Rouquette

Donations of days off, food distributions, solidarity workcamps, mutual aid among entrepreneurs-managers: solidarity is increasingly being included in the field of reflection and practices of companies.

It has always been an integral part of the strategic approach of social and solidarity economy structures. The solidarity commitment ofprivate enterprise is generally more questioned. Today, however, solidarity goes beyond these usually marked divisions between the two sectors of the economy. Humanist andmutual aid values are sought after and even displayed outside the company by managers who work to unite their teams around solidarity projects. Initiatives are multiplying, giving a major role to employees, who are sometimes the initiators of these solidarity initiatives. What are the motivations of the managers and employees involved? How do companies communicate about these actions? How do the media portray them?

This book, through the contributions of specialists in Management Sciences, Information and Communication Sciences and Economics, illustrated by testimonies of company managers, sheds light on the practices and management methods of solidarity workcamps, the mechanisms underlying these solidarity choices, and the internal and external communications promoting these actions.